Microsoft · Marketing & campaigns · In preparation
B2B campaigns — relevant for commercial space.
How it connects
Commercial projects target decision-makers straight from Reach.
You connect the ad or mail account once; campaigns are then planned and played out from Reach. Budgets, audiences and results stay visible per project and per unit.
Typical data flows
- Audiences and creatives build on the project's brand data
- Campaign results report back — cost per lead, per unit
- Leads land in sales with their source attached
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